Media Relations and Press Office Services
At Altitude we make media relations easy. We know what journalists want and we know how to develop stories and relationships.
Media relations can be both time consuming and tricky but at Altitude we make media relations easy.
With former journalists in our team of professional writers, we know what the media want and how to develop stories and relationships.
We can tailor our media relations and press office services to your needs and timescale. We’ll work as an extension of your existing team to give you additional capacity or we can manage the entire press office service.
For any brand looking to successfully communicate, it is vital to know who is talking about you and why. Our media monitoring service means you never miss media coverage and know exactly what’s being said about your brand. We also offer social listening tracking social channels, including Facebook, Instagram and LinkedIn, so you can be confident you know who is talking about your brand or organisation and what they’re saying.
Our fully managed media monitoring service is compliant with licensing requirements, giving you one less thing to worry about.
Read how Altitude’s media relations services are supporting IntelliAM, a fast-growing tech plc. IntelliAM | PR Case Study | Altitude
Our Media and Press Office services include:
press releases
media management
launches
PR campaigns
media monitoring
original journalism
thought leadership
TESTIMONIAL
“Altitude PR strike the right balance of support, advice and guidance with regard to PR consultancy, media training and campaigns.”
Lucy Barnwell, Director of Marketing and Learner Recruitment at RNN Group
Read more about why media relations matter for your business and brand in our blog - ‘Why media relations and press office matter for your brand.’
PROUD TO HAVE WORKED WITH…
Book Your Free B2B PR Consultation Today
Get in touch with our team today to start your journey with Altitude. We offer free 30 minute consultations for your benefit.
Press Office Service FAQs
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We can act as an extension of your team and provide a range of press and media relations services for businesses without their own press office or in need of assistance.
Typically, a business’s press office is responsible for distributing communications to sources outside of your organisation, for proactively finding opportunities for your business to communicate to the wider market, and for organising enquiries from the press, social media or influencers.
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Media relations can be both time-consuming and tricky. At Altitude, we make media relations easy. We have ongoing relationships with key figures in the media and the press: we know what journalists want and know how to develop stories. With former journalists in our team of professional writers, we know how to develop stories that journalists want to publish.
We can tailor our press office services to your needs and within your timescales - able to work as an extension of your existing team to give you additional capacity or manage the entire press office service for you. We’ll manage journalist enquiries and relationships and can organise and ensure the smooth running of press conferences or press briefings.
Altitude is the media monitoring consultancy of choice for some of the UK’s biggest companies.
We monitor their media relations and provide comprehensive live data reports. Although free tools exist to support media monitoring, it’s easy to miss coverage when tracking multiple sources.
Automated news alerts frequently miss coverage, and a patchy service is a huge risk especially when trying to manage brand reputation.
Altitude can help you monitor, measure, and analyse all of your media coverage. We subscribe to market-leading software which uses transformative technology – and we know how to use it.
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Doing great work is excellent, but not when no one knows about it.
An important part of PR and marketing is shouting about the work that you do, raising your profile in the public eye and helping you stand out from the crowd.
Having a professional PR agency and press office function at your disposal means there’s a team of people getting your messaging out there, helping you to amplify the amazing work you are doing and making sure potential audiences or consumers know you’re there.
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If you are actively appearing in the media or implementing PR campaigns and strategies, it is essential you monitor what is being said about your brand. If you don’t monitor the media, or social media, how do you know your PR outreach is effective? How will you know if your media relations activity is resonating with your audiences or if anything negative is being communicated?
Media monitoring and social media monitoring is essential for measuring and evaluating any return on PR/marketing investment.
You can also use media and social monitoring to keep an eye on competitors and leading spokespeople within your industry. Understanding the media landscape - what is making news - puts you on the front foot. Having robust media monitoring in place can also help with crisis management and planning.
Working with a public relations agency that offers professional media monitoring means you can benefit from analytics and data to inform smarter business decisions right across your business or organisation. By using data effectively, you can learn what’s working and build better media relations to encourage stronger campaigns for the future.
Media monitoring and social listening can therefore strengthen productivity, particularly within PR, marketing, and communications teams, and help minimise time spent on gathering, analysing, and measuring data.